Cut through the clutter and confusion of:
Web Site Design
Search Engine Optimization
Search Engine Marketing
This book gives you the strategies that the pros use
to design, write and optimize winning web sites!
What makes one web site better than another?
What is a sticky-site and why would I want one?
How come I can't find my site in the search engines?
If you're like many small business owners you don't have time to figure out the complexities of web site design and search engine optimization, but you are reluctant to outsource the job because you know there are many unscrupulous and overpriced Search Engine Optimization Firms out there.
After reading World Wide Web Strategies you'll know the answers to the above questions
and alot more. AND, more importantly you'll have the knowledge to do it yourself or hire a qualified Web Site Designer or Search Engine Optimization Firm.
December 12, 2003
From: Margaret O'Connor
Dear World Wide Web Friend,
Over 3 years as a Web Designer and Small Business Owner I have accumulated a vast knowledge of what works on the web and what doesn't. In my book, WWW Strategies, I have compiled the best web design tips as well as the best techniques for getting into the search engines. All this is in an easy to read, organized format without the technical jargon.
With 3 years of experience as a business owner of my own Web Design and Hosting company to draw upon, I have organized my best learned strategies into one comprehensive how-to book especially for owners of small businesses. Even though the web has been around for many years, I meet people everyday that are new to the web and the online searching experience. I educate and consult with every new client, helping them make sense out of the complexity of the World Wide Web.
WWW Strategies makes the clutter and confusion go away.
In my book, WWW Strategies I explain exactly the strategies you need to design a new web site or improve your current web site. If you read just one book about Web Site Design or Search Engine Marketing, make it WWW Strategies. This book is written for you, the Small Business Owner. It is concise and to the point. At 44 pages, it is an easy read and easy to print for future reference. After reading WWW Strategies you'll no longer be perplexed by indecision about how to design or update your site to reach your online goals.
This book gives you the strategies you need to either implement a web site yourself or have a professional web design firm do it for you. Don't overpay for Search Engine Optimization. Do what the experts do. Even if you want to outsource your web design and search engine marketing effort, WWW Strategies will give you the background and terminology needed to evaluate and communicate with the Web Design and Search Engine experts.
Don't overpay for Search Engine Optimization.
If you've been searching around for information on Search Engine Optimization, Pay Per Click Advertising and other ways to market your web site, you've probably come across articles and postings about the negative impact of Google's recent algorithm changes (Florida Update, November, 2003) on many top ranking business web sites. This change reminds us how important it is to continually optimize our sites and stay on top of what's going on in the Search Engine world.
One of the most noteworthy lessons of the Google Algorithm changes are that it is time to get back to basics with your web site. It's better to focus your energy on creating informative, interesting web sites with quailty content that is loosely optimized for your target keywords, than trying to find the loopholes in the algorigthms to trick the search engines into ranking your site high.
Get back to basics with Google.
The strategies explained in WWW Strategies will help you get back to basics. I explain strategies for designing and optimizing your site with your clients' needs in mind, including ideas for newsletters and tools that will make your site sticky (e.g. keep them coming back...and often).
Mirror your successful off-line relationships on-line with link exchanges.
The Google update also reminds us of the importance of business relationships. Businesses with successful off-line relationships should mirror those relationships online, by exchanging links. Google evaluates where your links are coming from. Hundreds of links from a site that are unrelated to yours (link farms) will get you dropped from the Google index. WWW Strategies will help you get back to basics with basic, proven link exchange tips, which still work today.
Here's what you get when you order WWW Strategies: