Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines

by Boris Mordkovich
Eugene Mordkovich

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines by Boris Mordkovich, Eugene Mordkovich (Book) in Business & Economics
ISBN: 978-1-4116-2817-5
Publisher: Lulu.com
Rights Owner: Boris Mordkovich
Copyright: © 2007  Standard Copyright License
Language: English
Country: United States

Printed: 202 pages, 6" x 9", perfect binding, black and white interior ink

Description:

You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers?

You’ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it).

The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Keywords:


Listed in:

Business & Economics

Stats:

Lulu Sales Rank: 4
Average customer rating:
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42 votes
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Very handy
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14 Apr 2008
Make your success even better!
Very handy
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14 Apr 2008
Make your success even better!
Great Information [ No Rating ] 3 Jun 2007
This book has tremendous amount of advice, strategies, and information on search engine advertising. It helps me a lot in finding the right keyword
research tools for my PPC campaign.This book is a must!!
Ahhh.................
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5 May 2007
Whoa..............................
[ No Rating ] 24 Mar 2007
I love simplicity of explanation and yet professionalism of the book.
Laptop reviews blog
New Edition Has Been Released - March 2007
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5 Mar 2007
Dear Readers, This is Boris Mordkovich - the co-author of the Pay-Per-Click Handbook. It gives me great pleasure to announce that we have just released an all-new 2007 edition of the book. During the past 2 years since we originally published it, many things have changed and evolved within our industry. We felt that releasing a new update would help you - our reader - stay on the cutting edge and be one step ahead of your competition. Thank you for reading us! Best Regards, Boris Mordkovich
Size and width [ No Rating ] 3 Jan 2007
by derek
I had a look at the preview - the writer seems knowledgeable and the book is very readable. Unfortunately the text suffers from having a too small a typeface in relation to the width of the page; this would make it very tiresome to read. This kind of thing shows the weakness of amateur publishing. Typography, for example, can be defined as "the art that conceals the art" . Typography and editorial judgments are examples of the professional input of commercial publishers into the process. Derek (UK)
[ 1 response ]
pricey [ No Rating ] 3 Dec 2006
all these people say its good, yet what about the people with not alot of money, and really need that info, to sell their books, like me for instance im 14 years old i cant get a job and the only way for me to make money is to sell my books, yet the only books i sold was my sample book which has a little of all my books in it and i have it priced at nothing pretty much, my bigger stories aint selling at all, so what about the middle man(or woman :p) that dont have 20-30$ or another good idea is making a smaller version of that book with only some of the expert people in it and it costs a bit less than the big book.
Pay-Per-Click Search Engine Marketing Handbook
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15 Nov 2006
If this isn't what we are all looking for here, I don't know what is! A highly informative and practical guide to send you on your way to overnight success. Brilliant work.
nice
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1 Nov 2006
Realy nice!!!
Fab Stuff [ No Rating ] 28 Sep 2006
This stuff is good real good!
Pay per Click Marketing [ No Rating ] 13 Jul 2006
The fact that the book is rated #2 Lulu sales says it all, the author must know about marketing to achieve those sales.
Seems like a good book to me! [ No Rating ] 11 Apr 2006
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